As a Data Analyst at Liquid Interactive, you will analyze the performance of integrated, multi-channel digital marketing campaigns while providing insightful recommendations for optimization.
Key Responsibilities:
• Work with the Digital Marketing team and directly with clients to build comprehensive reports and dashboards• Analyze the performance of digital marketing efforts across multiple channels, including but not limited to website traffic, social media, email, search engine marketing, and display advertising • Provide strategic guidance regarding online marketing strategies
• Develop or evolve dashboards and other forms of campaign analysis to report on online marketing strategies
• Conduct A/B tests across various digital channels to strategically optimize on-site engagement and lead generation
• Develop measurement plans, and execute recommendations using Google Analytics, Google Tag Manager, and other analytics tools
• Build and manage tracked campaign URLs through the addition of UTM parameters
• Perform detailed audits of web properties and develop plans for measurement and implementation
• Assist Digital Marketing team in other campaign strategies surrounding Paid Search, Display, SEO, Social Media and Email Marketing
Qualifications:
• Bachelor’s Degree in Marketing, Business, Data Analytics, Statistics or other related study• Excellent communication and presentation skills
• Ability to “tell a story” with data
• Experience using data aggregation and analysis tools, such as Origami Logic or Datorama
• Experience collecting data from different sources, including web APIs and internal databases
• Strong knowledge of best practices and strategies for optimizing integrated digital campaigns
• Certified in Google Analytics and Google Tag Manager with strong knowledge in both tools
• Ability to thrive in a fast-paced environment
• Strong attention to detail
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