Web Analytics Position at Paul Fredrick in Fleetwood, PA

Paul Fredrick

Strategist – Web Analytics Position Description

Position Summary:  Responsible for the tracking and reporting of web sales and traffic and partnering cross-functionally to develop and promote analytic expertise.  Identify actionable profit-based marketing and product opportunities through customer analysis and statistical information. 

Responsibilities:

Ø  Update standard set of core analytic reports (daily, monthly, seasonal)

·         Lead analysis and regular reporting of key KPI’s and site performance web metrics

·         Analyze response, conversion funnel and sales data and formulate conclusions

·         Effectively communicate performance results, relevant trending and identified areas of opportunity

Ø  Prepare ad-hoc analysis on request by stakeholders

Ø  Quality Control

·         Responsible for managing analytical tagging

·         Monitor analytic variables to ensure firing properly

·         Validate core variables after production pushes

Ø  Collaborate with marketing team to support strategic development and positioning of the Paul Fredrick brand

Ø  Competitive Analysis

Desired Skills and Experience:

Ø  Qualifications:

·         4-year college degree in Mathematics, Economics, Finance, Marketing, or comparable field

·         Experience with Adobe Analytics (Omniture) or Google Analytics a plus

·         Google Tag Manager (GTM) and/or Adobe Tag Manager (DTM) experience a plus

Ø  Skills:

·         Strong analytical, statistical and presentation skills

·         Thorough understanding of web analytics and direct marketing concepts

·         Advanced Microsoft Excel skills (formulas, pivot tables)

·         Ability to communicate professionally and effectively with peers and supervisor (including well developed listening skills)

·         Strong strategic thinking and planning skills and ability to coordinate and prioritize projects

·         Consistent achievement of goals

·         Desire to learn and continually stay up to date on digital technology

Paul Fredrick, a leading online retailer of men’s fashion apparel, is seeking a strategic thinker to join the Paul Fredrick Marketing Team.  Core responsibilities include reporting on the health of the website as well as analyzing large amounts of data. Candidate must possess a Bachelor’s degree in Marketing, Mathematics, or a similarly related discipline. Strong communication, analytical and strategic thinking skills, plus an eye for detail needed.

Come join our team.

Role: Web Analyst
Location: Fleetwood, PA

Please submit resume and cover letter to pfjobs@paulfredrick.com